Like so many other couponers, I follow quite a few different websites to stay up on the latest deals… or so that I don’t have to do the math myself. Shhh! Don’t tell anyone. As much as I love checking out my favorites daily, there’s one thing they all do that I absolutely can’t stand.
How many times have you seen something like this?
This… This drives me nuts! Why? Because it’s deceptive. The above example is nothing like getting the items for free. Never has been. Never will be. You still had to pay $2 out of pocket and that reward that “makes it a money maker” is technically not a money maker at all. Rewards are store specific and on a “spend timer” – they’re not going to hand you back that cold hard cash and you’re only going to have a certain amount of time to spend it.
The truth about ad posts like these is that they’re designed to get you to buy more – just like retailers create ads designed to make you buy more! You’re more likely to purchase more of something when you think you’re getting for free immediately, than you are to purchase more of something that you have to wait for a rebate for.
If you really want to get down to the brass tacks, utilizing sales like the example above simply allows your dollar spent to go further over two or more transactions. These two concepts may sound the same, but they are completely different. To my analytically mathematical driven mind, turning $2 spent into $5 or more worth of products sounds much better than get those items FREE + $1 money maker (MM).
Don’t let the ads fool you: you’re not paying less, you’re just stretching your dollar a bit further.